How I Transformed a Broken Google Business Profile in 90 Days (Real Case Study)
In early September, I began working on a brand-new Google Business Profile (GBP) for my own business — and the journey was far from smooth. After 3 months optimization i get 468 Business Profile Views, 74 Search Appearances, 117 Customer Interactions, 110 Direction Requests and so on.
From verification failures to a sudden suspension, and finally to full Local SEO growth…
this 3-month case study shows how a completely broken GBP can be revived and turned into a high-performing local asset.
Phase 1: The Problems — “Everything That Could Go Wrong… Did”
1. Adding the Physical Location → Verification Block
The business was live at first.
But after I added the physical shop address, Google required video verification.
Every attempt failed:
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Video auto-rejected
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Address mismatch
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Verification stuck for days
The profile was live but not trusted — meaning no real visibility.
2. Unexpected Suspension
Just when verification was completed, another major issue hit:
🚫 “Your Business Profile Has Been Suspended – Deceptive Content”
This immediately:
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Blocked the business from appearing in Maps
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Stopped all calls
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Removed visibility from search
It was a complete shutdown.
3. The Profile Was Not Optimized at All
Before I started optimization, the profile had:
- No keywords
- Poor description
- Wrong categories
- No products
- No services added
- Zero photos
- No posting consistency
In simple words —the business was invisible.
Phase 2: The Fix — “Step-by-Step Implementation”
Step 1: Solving Verification
I re-shot the entire verification video following Google’s rules:
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Full outside view
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Street and entrance shot
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Business interior
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Signboard
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Operating environment
On the Second attempt, Google approved the verification.
Step 2: Recovering the Suspension
I submitted a complete appeal with proper business proofs:
✔ Utility bill
✔ Clear storefront photos
✔ Address board
✔ Inside shop photos
✔ Explanation letter
After reviewing, Google restored the business profile within 5 days.
Step 3: Complete Local SEO Optimization
Once recovered, I treated the GBP like a fresh project.
✔ Keyword-Optimized Business Description
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Added main service keywords
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Added location keywords
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Clear business value & CTA
✔ Correct Primary & Secondary Categories
Fixed the category mismatch and added relevant subcategories to boost search relevance.
✔ Added Real Photos
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Exterior
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Interior
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Products
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Team
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Street view
Photos significantly increased trust and engagement.
✔ Added All Services With Optimization
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Keyword-based service titles
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Short benefit-driven descriptions
✔ Added & Optimized Products
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High-quality images
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SEO-friendly titles
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Customer-focused descriptions
✔ Regular Posting (2 posts per week)
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Offers
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Announcements
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Helpful tips
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Photo updates
This helped maintain profile activity and local relevance.
✔ NAP Consistency Check
Ensured Name, Address, Phone were correct everywhere.
Phase 3: The Results — “From Zero to Steady Local Visibility”
Timeframe: September → November (3 Months)
Google Business Profile Insights
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468 Business Profile Views
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74 Search Appearances
- 117 Customer Interactions
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110 Direction Requests
Meaningful Growth Indicators
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Direction requests show real local customers searching to visit
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Profile views steadily increased month by month
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Customer actions increased as optimization improved
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The business started showing up in local Google Maps search
From a suspended and invisible profile → to a slowly growing local brand.
Conclusion
This real case study shows a clear message:
👉 With the right Local SEO strategy, any Google Business Profile can be revived and grown — even from zero.
Proper optimization, real photos, keyword-rich content, and consistent posting can completely change how your business appears in Maps and Search.
Read my another case study on How We Achieved #1 Rankings for a Dublin Pest Control Company in 60 Days